One of our marketing avenues is exhibiting our best at shows throughout the year. There has been a negative connotation placed on “show cattle” at times within the Red Angus breed, but we would argue that it is an opportunity to apply another level of excellence in our selection process because we all like the ones that have “the look.” With that said, we know that our females have to be production oriented cows to pay their way here at Sandridge, so just having “the look” alone won’t cut it. They have to work. Most of our donors were exhibited, and the ones you see are working.

When it’s all said and done, our program is based on the successful female being the converter of forage to red meat in a convenient, fundamental based package.